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MEDIA RELEASE: Christmas Shopping Tip: Don't pay over the odds for Quality Smoked Salmon
At this time of the year many supermarkets are promoting Smoked Salmon but did you know that prices can vary by up to £5 for the same weight and quality product!!
Smoked Scottish Salmon is simply the perfect convenience food for Christmas and the New Year festivities. It can be dressed-up or dressed-down according to the mood and the meal occasion.
It's really healthy too, compared to most traditional fayre, good for the heart (source of omega-3 oils) and low in calories.
Somerfield's Smoked Scottish Salmon represents unbeatable value = £4.99 for 400g prime Smoked Salmon compared to two other major supermarkets charging between £8.99 and £10.99 for similar quality product.
Why are there such incredible price variations? Because Smoked Salmon is NOT all the same. Quality and price levels are determined by the individual supermarket buyer. Whereas a Master Chef will assess quality of smoked salmon by colour, richness and delicacy of flavour, balance of salt and firmness of texture; many supermarket buyers have only profit in mind. They know that all smoked salmon looks pretty much the same when it's tightly packed in vacuum sealed plastic.
Some retailers claim their product is Scottish Smoked rather than Smoked Scottish. This probably means the fish was smoked in Scotland but could come from as far away as Alaska or Chile. Alaskan and Chilean salmon is frozen for transportation before it is smoked, the product will almost certainly be a poorer colour, saltier flavour and the texture decidedly wet and mushy.
The Somerfield Buyer, Tomas Harvey is something of an afficionado. His choice of Smoked Scottish Salmon proves that good taste CAN be combined with good value for money. Somerfield’s salmon is sourced from quality approved farms in the wildest parts of the Scottish Highlands and Islands.
Somerfield's Smoked Scottish Salmon represents genuine quality and good value that is guaranteed to delight, not disappoint this Christmas. And don't forget Smoked Scottish Salmon is perfect for New Year Hogmanay. |
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